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Ulta To Double The Number Of Black-Owned Beauty Brands In Stores With Over $4 Million Dedicated To Marketing Them—Tracee Ellis Ross Appointed Diversity & Inclusion Advisor

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#Roommates, last year a number of high-profile brands committed to doing their part in supporting the Black community—and popular beauty retailer Ulta has just announced how it plans to step up. Ulta recently confirmed that it will officially double the amount of Black-owned beauty brands in all stores…and Tracee Ellis Ross has also been given a special role.

To start off Black History Month, @UltaBeauty, the nation’s largest beauty retailer, just made a welcome and long overdue commitment to supporting the Black community. In a recent press release, the company confirmed that by the end of 2021 it will double the number of Black-owned beauty brands in stores—and dedicate over $4 million to market them to ensure success. Additionally, Ulta also announced that Tracee Ellis Ross, CEO, and founder of PATTERN Beauty, will serve as the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel, inspiration, and drive accountability.

“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity, and equity,” said Mary Dillon, the CEO of Ulta. “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”

Tracee Ellis Ross also spoke about the importance of her new role with the company, saying:

“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team. This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”

That’s not all, as the company is also taking extra steps to ensure that no racial bias or discrimination occurs in its stores. Quarterly and in-store training will be introduced for all store and salon associates in March 2021 to reinforce inclusivity and address unconscious bias. These mandatory trainings account for a $2 million investment and are additional to Ulta’s existing store and salon training.

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The post Ulta To Double The Number Of Black-Owned Beauty Brands In Stores With Over $4 Million Dedicated To Marketing Them—Tracee Ellis Ross Appointed Diversity & Inclusion Advisor appeared first on The Shade Room.

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