Tedeschi began freelancing in production for R/GA in 2013 and officially joined the staff in 2014 as executive producer. She became the executive operations and production director in May 2018. Tedeschi has worked across the production departments at other agencies including adam&eveDDB and AKQA before that.
“Make/Change is our playbook to achieve racial equity at R/GA,” Global CEO Sean Lyons said in a statement. “Jai’s global experience at R/GA and her leadership abilities make her the ideal person to bring Make/Change to life. I should point out, our playbook is incomplete. This is by design and Jai will lead its evolution by working with teams across the company.”
R/GA says going forward its Black Leadership Coalition will “provide stewardship” on diversity, equity and inclusion actions that were outlined by the agency in its “Make/Change” guidelines earlier this month. Meanwhile, the agency also promoted Producer E.J. Stancil to director of culture and operations, and assigned Strategist Brandon Heard to focus specifically on racial equity work.
Bayyina Black was elevated earlier this year from junior art director to global sustainability and impact manager to amplify the agency’s social impact work externally. R/GA also promoted Tiffany Rolfe to global chief creative officer from U.S. chief creative officer, executive VP, and Ben Williams to global chief experience officer from senior VP and head of creative.
The internal shuffling follows a string of executive departures; the most recent of which being Global Chief Marketing Officer Jess Greenwood, who announced last month that she would be leaving for Apple. Desir announced his resignation just before Greenwood, and before that, Ad Age broke the news that six executives within R/GA’s business transformation practice would be leaving to start their own consultancy.
Building that consultancy is former Vice Chairman and Global Chief Strategy Officer Barry Wacksman; Global Chief Innovation Officer Saneel Radia; New York VP Executive Creative Director Mike Rigby; VP and Head of Strategy in New York Rachel Mercer; Global Head of Operations and Business Transformation Colby Dennison; and VP of Business Transformation Philip Rackin.
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