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Pepsi: “ANA HOUA ANA”, “I AM WHO I AM” • Ads of the World™ | Part of The Clio Network


“WHO AM I?” vs “WHO ARE WE?”

One question, if asked correctly, can change the definition of a whole society. It can turn it from an ashamed society, with limited choices, to a daring one with endless possibilities.

And it all starts by giving every individual a voice to define themselves in whichever way they like.

“I AM WHO I AM”, a campaign by Brand Builder Morocco for Pepsi Black Morocco, fights against all concept of “Shame” that made many Moroccans change their looks, career paths, and identity in order to fit in a society. Instead, Pepsi Black celebrates diversity, boldness, and uniqueness of Moroccan Gen Z.

“I AM WHO I AM” is a motto for people who embrace everything that makes them who they are even if that might be against the society’s codes.

After all, it’s the individuals that make a society, not the other way around.

This content was originally published here.

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