DPAA Announces Creation of Advisory Board to Help Improve Diversity & Inclusion in
Group will Develop Programs and Recommendations to Help OOH Companies Implement Initiatives to Boost Minority Representation Across All Levels of the Industry
NEW YORK– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that it has created a Diversity & Inclusion Advisory Board whose mandate is to develop programs and recommendations to help out-of-home companies boost minority representation across all executive levels.
Barry Frey, DPAA President & CEO, said, “As an industry, we can always do more to educate and inform as a means to increase diversity among our ranks, which numerous studies have shown leads to greater creativity and innovation. This advisory board will guide us in how to most effectively drive diversity and inclusion in out-of-home. This may take the form of internship programs, workshops, education, development of guidelines… whatever this esteemed board believes is needed to most effectively accomplish the goal. It’s the right thing to do for society, and the right thing to do for business.”
Members of DPAA’s Diversity & Inclusion Advisory Board are:
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community, Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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